THE FASHION INVITE

Fashion | angie | June 22, 2010

As the  mens Spring 2011 shows roll about, dozens of fashion invites are being circulated amongst members of the press, fashion elite, dapper gentlemen and the ones lucky enough to score an invite. For years the custom of sending out an invitiation card has remained a custom in the world of fashion.

Sure it’s the millenium, there must be a reason why email is invented right? Not so much in the world of fashion whereby your crisp invitation (strictly non transfereable) is your golden ticket to that magical world.

Typically big houses like Chanel, Prada, Vuitton and the works send out crisp white (ivory, to be specific) 250 gsm paper in envelopes to the people deserving of attending their shows. Creativity? Hardly, they stick with the same old formula of a formal invitation to suit their brand image. Prada however does things a little differently, the unpredictable Miuccia as always adds a certain quirk or detail to her invitations to enhance the image of the Prada house as an leading innovator.

Following that, classic brands like Dunhill, Givenchy and Kenzo also do not stick with the regular prestigious and cleancut look that many major houses favour. Instead like Prada, they inovate the idea of their classic brand producing invitations that are not only in line with their brand image but creative as well making their invtitations collectibles and works of art.

Then you have those edgy avant garde brands that year after year produce invitation cards worthy of keeping as an art collectible, the innovation is endless and the ideas are bountiful. Or at least you would think so, some high profile edgy brands prefer to keep it simple as well. Comme Des Garcons for example, keeps it poignant and simple with their invitation card preferring to simply get the message across rather than producing a work of art.

sources: trendland, wallpaper

It’s interesting to see how the grand old dames in the game stick to classic simple invites despite the different brand identities that they have. Whereas the younger or even ‘reinvented’ older brands give a much more unique perspective to the art of the invititation.