BORN RUFFIANS

Music | Johnny | April 30, 2010

Born Ruffians know just what to say and how to do it.

They are no strangers to entertaining and innovative videos (see “Hummingbird” and “I Need A Life” from debut album Red, Yellow and Blue. This time however, the band has upped the ante with “What To Say”…

The groundbreaking clip is a collaboration between director Jared Raab and artist/computer programmer Rob Bairos.

The video was culled from footage recorded entirely off of a vintage oscilloscope. Oscilloscopes are a familiar toy with us here at tashed, but this is the first time one has been used to create an original music video. Others have reprogrammed oscilloscopes to display images in the past, but this “video to scope” process is the first of its kind.

Now that they have gotten your attention with such a groundbreaking video, the music is what we are equally excited about. “What To Say” is an amazing pop tune laden with beautiful hooks to reel you in. If you haven’t already heard it with the video above, be careful.. its addictive.

Born Ruffians’ album ‘Say It’ will be released on May 31st on Warp.

MP3 BORN RUFFIANS – SOLE BROTHER

MP3 BORN RUFFIANS – I NEED A LIFE (FOUR TET REMIX)

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